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Worn & Wound is a New York City-based men’s watch and fashion blog. They hired me to re-design their existing site and develop a custom responsive SEO + Google-optimized WordPress theme. The project also required that over 5 years of content transferred seamlessly into the new theme design, which included some heavy custom database modifications and MySQL handiwork. was nominated for a CSSDesignAward:

Highlights include:

  • Watch review filter page that allows the user to cross-filter watches by price, type, size, and brand
  • Brand page which allows users to filter brands alphabetically
  • Videos page that uses the YouTube API to automatically pull videos into the feed
  • Google DoubleClick ad integration with custom ad layout placement throughout the site
  • Article page which uses a variety of UI elements which authors can arrange using a drag-and-drop interface, using the Advanced Custom Fields “Flexible Content” plugin
  • Integrated Google DoubleClick ad placement via WordPress Advanced Custom Fields Flexible Content plugin.

From the Worn & Wound re-launch blog post:

“Ladies and gentlemen, we’re beyond excited to announce the newest version of worn&wound! As you probably immediately noticed when pulling up the site today, things look a bit different. Well, they are actually very different. For our fourth version of w&w, we worked with the very talented Jesse Rosenfield to rebuild the whole site from the ground up. This isn’t a re-skin, it’s a whole new build, one that has been designed and coded to work better and be faster. We also put an emphasis on making sure the mobile experience is top notch for you readers-on-the-go.

For the aesthetic, we stayed true to what we think is most important. It’s minimal, with a focus on clean lines and imagery. As with our previous sites, we’ve wanted to make sure the w&w is a unique experience. So, expect the new site to have some cool features and design elements you wont find elsewhere. But more over, the design is meant to celebrate and elevate the content and the watches we talk about.”

And a client testimonial:

“We are beyond happy with Jesse’s work. Throughout our website design/development project, Jesse provided clear detail on timelines and deliverables. He interpreted our design ideas into a unique new site design that far exceeded our expectations. He continuously demonstrated a deep knowledge of front-end and WordPress development, solving problems with clear and creative solutions. We happily recommend Jesse to anyone looking for a highly-capable, professional, and creative web designer and developer.”

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